1965

Following release of Surgeon General Luther Terry’s report on causal relationship between cigarette smoking and lung cancer in January, 1964, Congress waters down FTC’s cigarette warning label, “Caution: Cigarette Smoking Is Dangerous to Health. It May Cause Death from Cancer and Other Diseases” to “Caution: Cigarette smoking may be hazardous to your health.” In 1968, John Banzhaf won court case providing “proportional airtime” to pro- and anti-tobacco advertising on TV; In late 1970, tobacco makers voluntarily withdrew cigarette advertising from broadcast media; last cigarette commercial for Virginia Slims aired at 11:59pm on 1 January 1971 (Mukherjee, 258-267).